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seenmoment:

Infographic: Snapshot of Influencers

Earlier this year, Kevin Systrom said that Instagram has changed the way people see the world. It’s not hard to pinpoint why: According to a new Pew Research report on online photo sharing, “Pictures document life from a special angle. Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”

More than just changing how we see the world, Instagram has also changed how we interact with it … and smart brands have responded accordingly. Brands have grown comfortable with using Instagram to identify and interact with fans. Now, the question has become: How do they activate these fans to help tell their story?

The answer? Influencers. The connected, authentic and genuine group of Instagrammers who have amassed an audience of people who pay attention to and respond to their photos. Their photos amaze, active, motivate and inspire – exactly what many brands join Instagram in hopes of doing.

Until now, Instagram influencers have been a largely untapped group. So, we did some digging to find out which users have emerged as influencers in their communities. Additionally, we asked a few brand marketers about the value influencers bring to Instagram marketing campaigns.

What did we find? Take a look at our “Snapshot of Influencers” infographic, powered by Snapfluence, and find out.

Reblogged from Seen Moment
A PHOTO

seenmoment:

Infographic: Snapshot of Influencers

Earlier this year, Kevin Systrom said that Instagram has changed the way people see the world. It’s not hard to pinpoint why: According to a new Pew Research report on online photo sharing, “Pictures document life from a special angle. Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”

More than just changing how we see the world, Instagram has also changed how we interact with it … and smart brands have responded accordingly. Brands have grown comfortable with using Instagram to identify and interact with fans. Now, the question has become: How do they activate these fans to help tell their story?

The answer? Influencers. The connected, authentic and genuine group of Instagrammers who have amassed an audience of people who pay attention to and respond to their photos. Their photos amaze, active, motivate and inspire – exactly what many brands join Instagram in hopes of doing.

Until now, Instagram influencers have been a largely untapped group. So, we did some digging to find out which users have emerged as influencers in their communities. Additionally, we asked a few brand marketers about the value influencers bring to Instagram marketing campaigns.

What did we find? Take a look at our “Snapshot of Influencers” infographic, powered by Snapfluence, and find out.

Reblogged from Seen Moment
A PHOTO

manofsteel:

Share if you think the world is ready.

Excitement

Reblogged from Man of Steel
A TEXT POST

Hey Entrepreneurs/Founders! Get over yourself.

I have 3 tips for starting a company.  False.  Is anyone else tired of “the 5 best things you need to know to make your startup go”?  I have found these post increasingly annoying, made for TV (or the interwebs) and frankly just useless.

Facts:

  • Founders are just business people who happen to be working on getting a new business started.
  • Founders and early stage company leaders face the same structural management issues that all other leaders do.  Firehouse, Corporation, you pick the organization it isn’t different. If you don’t believe this, you will likely not be at your company when its successful.
  • Founders are not special.  Sure, if your startup ‘crushes’ it, you can say you were a founder.  The reality is that mostly ‘the other’ people made it successful.
  • Founders don’t typically have any good ideas.  Most of the first ideas are pretty much shit, but the great ones keep figuring it out.  Don’t look to these people for good ideas, their not likely to have any.
  • Founders are not the only passionate, tenacious, hard working business people in the world (despite what is said about them)
  • All big companies were once small.  If I hear another ‘startup guy’ bash on the big companies about their ‘corporate ways’, I am going to slap them.  You should be so lucky to call your company a corporate beast.
  • Founders (including myself) are mostly just terrible at socializing, hence we try to work for ourselves and small groups of people.  The really savvy folks are sitting on top of big organizations.

Ok…rant over.  What I would really like is for Founders and Entrepreneurs to admit that they are really small business folks

A TEXT POST

Being Deliberate

It’s amazing how fast the world moves with us, without us and in front of us.  Sometimes the speed causes us to become so reactive to everything that we rarely end up making an impact on the direction its taking us.

In my limited experience, I can feel how in business this challenge can become magnified.  Those of us at early stage companies are often trying to manage from 30k feet and the ground level. The rise and fall from these altitudes can make you find a lack of priority and it consequently leads to reacting to an inbox or client fire.  I can only imagine a fighter pilot rising and falling and maneuvering has to be so conscious of the few move they want to make long before having the ability execute.

At times I have felt myself pulled into this reactive mode.  I have no idea if this will work, but currently I am hypothesizing on a strategy.  I am going to focus on a 3-3-3.  

  • Day - Get 3 small things done
  • Week - Get 3 med things done
  • Month - Get 3 epic things done

This may seem light weight to people, and I am not referring to getting email correspondence or calls done.  I am referring to things that move things forward.  By limiting my focus to these things I can be deliberate about what is the most important to shape the direction of the day, week or month.  

For many leaders and managers it seems, we suffer from trying to control so much of everything that we never are able to focus on the small most important things.  

I’ll report back on my progress.  If you have any other suggestions I would love to hear them.  

A TEXT POST

Investor Engagement - Like Customer Engagement

Angel investors are amazing people….They take their hard earned money and foolishly give us crazy folks a chance to get a plane off the ground.  I can’t tell you how much I respect this money and confidence.

One of the challenges with passive angel investors (people who are investing, but not full time or are not fully engaged) is getting their attention or keeping them up to speed on what is happening at the company.  

We initially put some snazzy newsletters together and sent these out to our folks on a monthly basis.  We received good feedback, but it was a bit time consuming and I had no idea if 75% of the folks really read it.

The last year I decided to try a different format - Video Updates.  Its a simple under 7 min video that goes through the highlights.  Your personality comes through and you can really explain good, bad and confusing things that would get lost in text context.  Never underestimate the power of seeing you in person.  It’s like using a hostages name with the hostage taker - its harder to hate you for setting their money on fire if they know who you are.

My correspondence includes a written update via email, but the format is as follows:

Subject - We’re making you money everyday (joke, but not really)

MAJOR NEED, CALL TO ACTION, OR ANNOUNCEMENT IN BOLD

Video Link - with password to Vimeo (my preferred)


Basic headline and bullet points for written correspondence.

Here is the key - I can see how many times the Video was viewed.  It gives me at least a barometer for about how many of our investors watched.  Remember, these people made some money, so they probably get a lot of emails, hence they don’t want to read a book.  

Why is your investors being informed so important?

  • It’s their right
  • They bet on your vision and you, so they are excited about progress
  • Even though you would never have to ever ask for more money ;) - if your so lucky to do so, they are your best source of capital
  • Your angels are your best referral for more money, customers and your next job
  • Save yourself lots of time when you need a major ask trying to bring them up to speed

Happy working my friends.

A TEXT POST

Why Marketers Should Campaign to Learn

As I see new media and consumer content being shared, I reflect back to some past experiences and think of how I would have tried to leveraged this new world….

During my tour of duty (2003-2006) at Woods Industries (now Coleman Cable) I was charged as a Product Manager to design, manufacture and market a new outdoor lighting line in the US.  We had a phenomenal team of people working at the company, but relative to the big dogs in consumer products, not real research and innovation budget.

Our market research and customer feedback loops were thorough, but slow and didn’t enable us to gain in-field insights in a meaningful way.  We felt the focus group results we would garner didn’t validate or refute major assumptions and the focus groups were to slow and solicited.

Through our work with many exceptional companies, I have witnessed how myself and other consumers are sharing their experiences with products and services.  Specifically, the media, both photos and videos can provide a snapshot into how we use the products we buy in our daily lives.

I thought back to the landscape lighting days and how I could design a campaign that would help me learn about our customers experience.

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My research question…

Is our product and it’s parts used in the field as we have designed it and instructed it to be used?

Test:  In each product box, I would leave a card that asked our customer to share their newly installed lights on Instagram or Twitter with #moonrays (our brand) and enter to win a giftcard to a retailer…

What we would gain:

  • Brand and Product sharing by our customer to their network and friends
  • In-field photo of an installed product
  • Evidence of whether the parts were all used and used properly
  • Geo-location of our customer base
  • If they register - we could gain there direct contact information, which we normally do not receive as a retail vendor
  • Our customer learning how to share our products to their communities

I cannot predict the outcome, but I can assure you that this would have been marketing GOLD on many fronts.  I can envision walking into our weekly product meetings and sharing these customer experiences so we could stop guessing….

I encourage my marketing counterparts to consider the burning questions they have about their customers and the experience those customers have with their products before launching a promotional campaign.  What can you set up in your campaign design that will lead to more than promotion, but valuable learning for product improvement, innovation, better customer experience and more engaging messaging.

And…it’s more fun this way because the C Suite can get it!

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