Infographic: Snapshot of Influencers
Earlier this year, Kevin Systrom said that Instagram has changed the way people see the world. It’s not hard to pinpoint why: According to a new Pew Research report on online photo sharing, “Pictures document life from a special angle. Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”
More than just changing how we see the world, Instagram has also changed how we interact with it … and smart brands have responded accordingly. Brands have grown comfortable with using Instagram to identify and interact with fans. Now, the question has become: How do they activate these fans to help tell their story?
The answer? Influencers. The connected, authentic and genuine group of Instagrammers who have amassed an audience of people who pay attention to and respond to their photos. Their photos amaze, active, motivate and inspire – exactly what many brands join Instagram in hopes of doing.
Until now, Instagram influencers have been a largely untapped group. So, we did some digging to find out which users have emerged as influencers in their communities. Additionally, we asked a few brand marketers about the value influencers bring to Instagram marketing campaigns.
What did we find? Take a look at our “Snapshot of Influencers” infographic, powered by Snapfluence, and find out.